Made in Italy with Love


A love letter to Italian style, the Peroni x M.Gemi collection features handcrafted, leather footwear for both women and men, courtesy of premium Italian birra and Italy’s premier artisanal leather shoe and accessory brand. Whether it’s returning to the office, having company over, or grabbing aperitivo with friends, the Peroni x M.Gemi collaboration brings effortless, Italian style to any occasion.




Unlock More Style


To help fans further elevate their fall style, Peroni and M.Gemi have hidden golden bottle openers in select shoeboxes, which can be used to open a refreshing birra and unlock a surprise wardrobe or accessory upgrade valued up to $500. Those that find a golden bottle opener can visit after 8/31 to claim their upgrade*.




Behind the Design

The Peroni x M.Gemi collection features leather footwear for both men and women. With riffs on two M.Gemi classics, the men’s Lucente sneaker and women’s Palestra Due sneaker, each pair seamlessly elevates any occasion and nods to Peroni in several design elements. These include a Nastro-Azzuro inspired blue heel stitched with Peroni’s signature red tag, a blue and white pinstriped sock, and a “Made in Italy” stamp emblazoned on the side of the sole.  

The Peroni x M.Gemi shoes are available on beginning on 8/24 with a SRP of $228 USD.


The Lucente x Peroni Men’s Sneakers

The Palestra x Peroni Women’s Sneakers




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*NO PURCHASE NECESSARY. Promotion begins at or about 12:00 PM CT on 8/31/21 and ends at 11:59:59 PM CT on 9/30/21. MUST CLAIM PRIZE BY 11:59:59 PM CT ON 10/31/21.Open only to legal residents of the 50 US/DC who are 21 years or older. Click Here for Official Rules, including entry instructions, how to enter without a purchase, odds, prize details, and restrictions. Void where prohibited. Msg&data rates may apply.